Here at ONE Sotheby’s, we are ready and excited to be a part of all the new changes coming to the Sotheby’s corporate website. SIR.com is being revamped in order to feature more interactive multimedia for listings. These changes will not only focus on the home itself, but will showcase the lifestyle that comes with it. New features include in-depth property descriptions, high-resolution pictures, quotes from sellers, designers, and architects, and most notably, videos.
These videos will present potential buyers will beautiful shots of both the interior and exterior of the home, as well as footage of the surrounding area and community. Videos are part of a plan to provide buyers with more personalized, comprehensive information and will enable them to truly engage with our listings. By putting this information at the buyer’s fingertips, we elevate their home buying experience and allow them to interact with the properties firsthand. This is just one example of how Sotheby’s continuously puts innovative ideas and techniques into action.
Below is an example of our property listing videos that will be on the new and improved SIR.com